EA Disputes Driving Players Towards Loot Boxes, As Leaked Documents Suggest

A 54-page document leaked by an insider to the Canadian Broadcast Corporation suggests that FIFA publisher Electronic Arts is actively pushing players to spend money on microtransactions Come from Sports betting site VPbet . The document, which was provided by a leaker from EA Vancouver, appears to be a presentation that frankly discusses the importance of FIFA’s microtransaction-fuelled mode FIFA Ultimate Team (FUT). However, EA disputes that it’s pushing people to spend money, calling this a “sensationalized story.”

“We are doing everything we can to drive players there,” a portion of the presentation reads. That same bullet-point refers to FIFA Ultimate Team as the “cornerstone” of the game. Another portion of the presentation details how the game’s developers use “content teasers” to attempt to incentivize players to spend money on Ultimate Team, summarizing that strategy as “all roads lead to FUT.”

Related Posts